Pedro Alves is the surprising result of the prestigious jewelry manufacturer Ouronor.With this collections, Ouronor, one of the most prestigious companies in the jewelry industry, with its headquarters in Póvoa de Lanhoso, takes one important step towards the production excellency of “made in Portugal”.
The brand frist public presentation ocurred on January of 2006, in Iberjoya, an international jewelry fair, in Madrid. The presence of Pedro Alves in this event, allowed to evaluate the good reception from consumers and industry professionals. All this important steps were part of a preparation process to the brand big launch that took place in Madeira on April of 2006.The challange of presenting something different takes us to a new form os seduction and glow. A slid texture and smooth lines are the unbridled promisses of Ouronor new project, Pedro Alves.
The new jewelry brand of OURONOR, Amália, is an honor given to one of the most valuable symbols of Portugal, that expresses is a song what it is to be Portuguese. The new set of jewels were inspired in a immense collection of originals adding, however, some contemporary forms. Serving to celebrate Amália Rodrigues portuguese icone by the skill, knowledge and talent of several creators and artisans of goldsmithing and jewelery. “Amália” is a line forged in a unique and eternal patrimony, built from a great admiration and affection to a unforgettable figure of the portuguese Fado.The balance of the pure and delicate forms evokes the emotion and the nostalgia, caressing the memory of the gift that managed to consubstantiate in the song what it is to be Portuguese. It is a set of silver jewels, some embellished with stones, of a high aesthetic and sentimental value. With lines and textures overflowing with uniqueness and beauty, the collection combines, in an exemplary way, tradition, design and innovation. The design and creation process of the pieces on the collection conclud an incessant search for perfection. All the of the pieces are hand made, translating the creativity of the designer, assisted by a team of professionals who assist through computer techniques, adjusting shapes and materials.